Cricket Australia (CA) has shown itself to be quite good at - TopicsExpress



          

Cricket Australia (CA) has shown itself to be quite good at developing its product to meet the changing needs of the market. Today CA announced that it was considering the introduction of a day-night test match in the summer of 2015 between Australia and New Zealand. This is a good example of product development with CA stating that playing just one of the three scheduled matches in this test series as a day-night game is a good way to appeal to families and the summer holiday crowd. It is also likely to develop more revenue not just from ticket sales but also TV revenue and advertising. abc.net.au/news/2014-06-30/australia-new-zealand-targeting-day-night-test-for-2015/5559746?section=sport
Posted on: Mon, 30 Jun 2014 07:49:00 +0000

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