Curtain comes down today on successful 19th edition of Dubai Shopping Festival •Continued support of Strategic Partners and Key Sponsors ensures yet another memorable DSF •Dubai Festivals and Retail Establishment sets its sights on milestone 20th edition of festival As the 19th edition of Dubai Shopping Festival bids farewell today (2 February), residents and visitors from around the world will carry home unforgettable moments of a 32-day retail extravaganza that offered the best in shopping , entertainment and winnings . With a refreshing new theme “Shop at your Best” and a renewed focus on shopping, DSF 2014 encouraged visitors to avail themselves of over 150 events and activities that helped enrich their shopping experience in Dubai that was further enhanced by promotions and special offers including discounts of up to 75 % at 70 malls and over 6,000 shops throughout the city.The extensive and exciting line up of attractions stemmed from the desire of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and the organisers of the annual DSF, to create a festive fervor far and wide across the entire city and ensure that residents and visitors, from whatever nationality or wherever they may be in Dubai, truly felt the vibrant DSF ambience.Innovation and high standards have been the main characteristics of Dubai Shopping Festival every year, and this was reflected in the latest edition through headline events such as the Vertical Catwalk. Supported by the key pillars of the festival theme - At Your Most welcomed, At Your Most Glamorous, At Your Most Immersed, At Your Most Delectable or At Your Most Joyful, - the city indeed provided extra value to visitors through multiple activities covering entertainment, culture, arts and sports, and catering to every taste, irrespective of age, nationality or cultural background.This DSF has once again proved that it is one of the greatest examples of successful collaboration between the government and private sectors that has helped put Dubai on the world map as a tourism destination offering unique shopping experiences. It also demonstrated that the partnership between the government and private sectors can be mutually beneficial, with direct impact on sales and footfall as evident in the excellent performance shown by DFRE’s Strategic Partners and Key Sponsors during the latest edition. The private sector in turn has helped further enhance the festival offering by developing some brilliant projects and promotions that have become key DSF attractions. As DFRE looks ahead to celebrating the milestone 20th edition of DSF in 2015, it received yet another boost from the private sector with Meraas Holding (Citywalk) signing up as its newest Strategic Partner. The other Strategic Partners of DFRE are – Emirates Airline, AW Rostamani Group, Paris Gallery, Emaar Malls (The Dubai Mall), Majid Al Futtaim Properties, Dubai Duty Free, Enoc, Al Futtaim Group (Dubai Festival City Mall), BurJuman, Al Zarooni Group (Mercato), and Dubai Properties Group (JBR – The Walk). The Key Sponsors are Emirates NBD, Visa International , and Jumbo Electronics.For their part, the Strategic Partners and Key Sponsors, reaffirmed their commitment to continue supporting the festivals and events organised by Dubai Festivals and Retail Establishment, with the focus being on the landmark 20th edition of DSF.
Posted on: Mon, 03 Feb 2014 05:39:10 +0000
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