Cyber intelligence analysts working in the Federal Security Services (FSB) are reporting today that the New York Times (NYT) has made an estimated US$1 million off of a “fake article” designed to look like news blaming a Russian hacking group for stealing over a billion passwords to Internet sites and personal computers causing fright among tens-of-millions of users the world over.According to this report, on 5 August, the NY Times published a story titled “Russian Hackers Amass Over a Billion Internet Passwords” which was, in fact, a “Native Advertising” venture between this once respected newspaper and a relatively new computer company identified as Hold Securityfounded last year in Wisconsin by Alex Holden.“Native Advertising”, this report continues, is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the users experience. Native ad formats match both the form and function of the user experience in which they are placed.The advertisers intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it. The word “native” is used to refer to the formatting of the advertising materials to make them appear more consistent with other media in the recipients universe.
Posted on: Fri, 08 Aug 2014 23:19:01 +0000
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