DAY 20) WHEN SHOULD I RELEASE AN ALBUM? In my opinion these commercial casting shows on TV are a bad example for our kind of music nowadays. A so called „super talent“ in these shows often is someone you´ve never heard before. And finally a few days after this nobody was winning the stupid competition there is an album in the stores yet. Maybe it´s the first time ever the winner saw a studio from inside and now he or she is already recording an album?! In my opinion this kind of mass production destroys the real music scene - it has nothing to do with art and culture. It´s mainstream bullsh*t! I think an album still has to be a big word. Doing that means representing a showcase of your work from a longer period of your life. In our scene that means you have released a lot of singles, EP´s, remixes or features the years before. Doing an album as an unknown artist is not easy except you want to do this on your own label. But of course you prefer releasing your music on bigger labels and so we have to make a difference: newcomer normally don´t sell a huge number of vinyls, CDs or downloads. An album includes minimum 8 tracks, in most of the cases around 10 or 12. Sure, if you deliver only bombs probably every label will release your stuff. But let´s be realistic: no (major) label releases an album of a newcomer. It´s not only about earning money in our subculture scene. Most of the labels are like a family of artists. You have to be inside this label for a longer time and at least the sales of your records have to cover the expenses for production and promotion. Well, every musician wants to do an album, sure. But my suggestion to you is: please wait with that! Keep producing and work hard to get your own style established. When you do a single you better don´t have a mass of (unknown) remixers on it. I just received some promos like this in the last days. I think that´s not a good concept to establish your name. It´s like the artist isn´t good enough for a standalone single. I think you don´t need 3 or more remixes. If the original „A-side“ isn´t strong enough, the release won´t sell. Always ask yourself first: if you´re not 100% happy with the result you better don´t release it. To get a single release started labels often add a well known remixer to the single. That´s very good for you of course! But this remix has to be good in the end aswell, not having a boring name-dropping remix only. ;-) You have to feel it with your heart when there´s the right moment comming to release an album. My moment came 3 years ago and it was another idea of releasing an album. „Lessons in dub“ (Ostwind Records) was released in 2011/2012. We simply splitted the release in 3 parts, spreading the music within 7 months. The only reason for that was: I didn´t want to have 12 tracks released on one day only to have the focus on all tracks for a longer time. And it worked quite well. So whenever I´m going for an album again I will probably do that in the same way. This is „I am music“ feat. debbizo – taken from my album „Lessons in dub“ (Video by Mojiito) - let´s bring back the summer for 5 min !!! :-) https://youtube/watch?v=3X5H1ldcIGM
Posted on: Sat, 20 Dec 2014 13:26:22 +0000
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