#DD16 - Digital Dealer Attendees: Do You Deep Link? Or Are You at a Fundamental Disadvantage? On Wednesday, be at room 314 at 10:30 AM to watch Len Short discuss one of the most important practices in automotive digital marketing today that very few dealers are doing today. Deeplinking puts your cars in front of shoppers who are ready to buy. When they can’t see your cars you’re at a disadvantage. Len will outline new technologies and techniques to improve dealership reach and engagement of in-market buyers. With a focus on actual real-world results, Len will present tracking and ROI data from a 6 month, 200 rooftop pilot. Dealers will learn new strategies to dramatically improve digital marketing results: --How to optimize search marketing spend, cutting waste and increasing in-house leads and sales
Posted on: Mon, 05 May 2014 10:39:20 +0000
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