DIDDYS NEW FIAT COMMERCIAL!!! In Fiats new 2014 global - TopicsExpress



          

DIDDYS NEW FIAT COMMERCIAL!!! In Fiats new 2014 global campaign, Sean “Diddy” Combs touts the new four-door Fiat 500L, while also promoting his own brand of “performance water” Aquahydrate and his new cable TV network Revolt. If youre wondering why Diddy promots so many products in the ad, Chrysler chief marketing officer Olivier Francois called it “triangulation of brands.” “Fiat could never write a check for an appearance from Diddy. But we are able to offer something instead. The connection. The exposure. The triangulation of brands. Is it product placement? Of course it is. It’s Diddy’s products in our ad. But it makes as much sense as water in the desert. And in return, we get something unique. Him. The promo also features Pharrell Williams’ “Happy in the background. youtu.be/XBtVOmhnw-k
Posted on: Mon, 17 Feb 2014 06:05:01 +0000

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