DRINK DRIVING AD WITHOUT SHOWING ANY GORE We are used to seeing - TopicsExpress

DRINK DRIVING AD WITHOUT SHOWING ANY GORE We are used to seeing hard-hitting drink driving advertising, but this Budweiser ad takes an alternative sentimental approach. Titled Friends are Waiting, the ad stars a man, Luke, and his yellow lab Cooper. We see their strong bonds of friendship over the years, and then watch as Cooper is left home alone while Luke heads out with his friends. What do you think, is this a fresh approach or a soft cop out?

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