Daft Punk spent four years and over a million dollars on their quest to revisit the golden age of record production. Mick Guzauski and Peter Franco were with them all the way. Following one of the most ingenious, expensive and lengthy album marketing campaigns in living memory, Daft Punk’s Random Access Memories looks set to become the best-selling album of the year. Indeed, its impact is so strong that there’s already talk of it becoming one of the best-selling albums of the decade. What’s more, Random Access Memories sees Daft Punk throwing down the gauntlet at the entire music industry, challenging almost all current preconceptions about the way in which music is made and how to present and sell it. The marketing campaign was one case in point, and it has also been noted that the album is an “all-out war on the current single-song consumption model”, with iTunes streaming the entire album as one body of work before its release, and Daft Punk refusing to tour the album, preferring to allow their studio handiwork to speak for itself. Most of all, there’s the way in which RAM was made and consequently sounds. Mainstream music press reviewers rarely comment on production, but they have made an exception for RAM, gushing “It’s all rendered with an amazing level of detail, with no expense spared... RAM is one of the best engineered records in many years,” and “It sounds like a million dollars.” The latter comment was written before Daft Punk’s Thomas Bangalter admitted in a post-album release interview in Rolling Stone that he and his partner, Guy-Manuel de Homem-Christo, had, in fact, spent more than that.
Posted on: Fri, 28 Jun 2013 04:39:03 +0000
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