Dao Nguyen is the new publisher of Buzzfeed. She was their growth czar. One of the reasons I like Buzzfeed is that they are smart about breaking the rules and inventing news ones. And at the same time they look into medias past and find parallel roles, except for the web. Magazines and newspapers had circulation people who would often rise to the top as they would be the folks responsible for growth and ultimately fiscal health of the company. Dao as a growth czar is essentially circulation manager 2.0. I am surprised how many big media companies miss this little thing -- growth = circulation. I dont much care for what Buzzfeed has to peddle, but I am a minority -- there are hundreds of millions who do think they are cats meow. I also believe that Jonah Peretti and his team are doing what others have failed to do -- build a tech-company whose product happens to be attention.
Posted on: Tue, 14 Oct 2014 14:20:28 +0000
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