Datuk Eric Chong, President of Branding Association of Malaysia thinks that the FREƎ SHOP idea is abstract. “It’s hard to say whether the concept works, perhaps it works in the beginning because it’s quite a fresh idea,” he said. He thinks such a concept might attract those who like free stuff, and it certainly has a market out there. However, he also advises Mun Wai to do a thorough calculation on the capital and costing so his business will generate enough revenue for sustainability. “Besides, he also needs to consider whether such business concept is applicable to Malaysia,” he added. Datin Winnie Loo, the Founder for A Cut Above and Personal Branding Expert from School of Charisma likes the idea as it’s creative and fresh. “Nevertheless, he needs to have a good judge on member fees; if it’s too expensive, people might not buy it, but if he charges too low, he might not have much profit,” she commented. She suggests charging a higher member fee, in return, the members can get one free sample per day, and not limit to only twice a week. “Having said that, location is important too, if it’s not convenient, I don’t think people would go all the way just to get a free sample,” she added. “The name itself is very attractive,” said General Manager of Big Orange, Veronica Tang. “But, my question is where does the revenue come from? Is it from the membership fees or follow up purchases after trying the samples?” she added. She also pointed out that there are many free membership cards with lots of benefits in the market, in order to stand out, the merchant should always think from the consumer’s point of view, making the FREE concept to be embedded deeply in their hearts. “Actually, there are many similar businesses running on free concept in the market, for example I Love Freebies, Malaysia Free Sample Giveaway, Malaysia Freebies, etc.,” commented Ms Kee from Standards Malaysia. “As I know of, they don’t charge any membership fees and without much restrictions,” she added. Hence, she thinks that Mun Wai could look at the above examples as reference to improve his business concept. Emily, an audience thinks that Mun Wai is business minded and his FREƎ SHOP concept is creative. “However, as much as the word FREE sounds extremely attractive, from a consumer’s point of view, it also depends on whether the free samples are suitable for us,” she said. When asked what kind of free products will attract her, she answered with a laugh，“Skin care and cosmetics of course!” 马来西亚品牌协会主席Datuk Eric Chong觉得创业者是个天马行空的幻想家，“ FREƎ SHOP免费商店的企业概念是否可行，实在很难说；或许一开始的时候会有一些回响，毕竟这是一个很新鲜的点子。”他说。 他认为这项概念可能会吸引那些喜欢免费产品的人，有着一定的市场。不过，他同时觉得Mun Wai必须仔细计算资金与成本，那么才能让企业永续发展，赚取盈利。“同时，他也必须考虑这么一个生意模式是否适用于马来西亚。” A Cut Above的创始人，同时也是School of Charisma讲师的Datin Winnie Loo个人相当喜欢这个新鲜的企业概念。“尽管如此，创业者必须衡量会员费的数额，如果太贵，就未必可以吸引人，收得过低，可能盈利就少了。”她说。 因此，她建议会员费可以收得稍微贵一些，但是会员可以一天索取一份免费产品，而非建议书里边的一周两次。“当然，地点也非常重要，如果店面开设在不方便的地方，即使免费，人们也未必会舟车劳顿去索取。” “FREƎ SHOP免费商店这个名字，听起来就已经显得非常有吸引力。” 大橙报的总经理Veronica Tang说。“只不过，我的问题就是企业的盈利从哪来，是从顾客尝试过后，觉得满意回来购买，抑或是会员费呢？” 她也点出，市面上有不少免费的会员卡，提供许多的福利与优惠；因此她认为，想要脱颖而出，商家必须站在消费者的角度来思考，让本身的免费概念深深植入他们的心中，促使他们自动自发地使用该项福利。 对于FREƎ SHOP免费商店这个企业概念，来自Standards Malaysia的Ms Kee说道：“其实市面上已经有不少类似的企业概念，如I Love Freebies, Malaysia Free Samples Give Away, Malaysia Freebies等等。” “据我所知，他们并没有征收会员费，而且也没有太多限制。”因此，她建议创业者可以参考以上的网页，并从中改善本身的企业计划。 Melody FM的听众Emily觉得创业者很有生意头脑，FREƎ SHOP免费商店的点子极具创意。“可是从消费者的角度来看，免费这个字眼的确很吸引人，不过也得看看所送出的产品是否适合我们。”她说。 当被问到哪一类的免费产品会吸引她时，她笑着回答：“当然是护肤品或化妆品咯！” traffic.libsyn/melody/Boss_20140828.mp3
Posted on: Thu, 28 Aug 2014 05:02:57 +0000
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