Dave Koch will be speaking at the MRA ISC conference in Chicago, June 4-6, 2014. Coding Photos, Videos and Other Mobile Media for Analysis Researchers are often left with hundreds or even thousands of photos, videos and recordings with no consistent and efficient way to analyze them. This presentation will tackle formatting issues and naming conventions to keep in mind when collecting multimedia formats. Areas covered will include mobile surveying, tips on how to set up questions and instruct respondents to make sure usable media is received, and how a combination of technology and human coders can efficiently reduce multi-media information into coded data files that can be easily analyzed using standard industry analysis tools. isc.marketingresearch.org/
Posted on: Fri, 25 Apr 2014 16:28:10 +0000