David Abbott, RIP “In advertising, words are the servant of the argument. Choosing the precise word is important, but I don’t use words to impress the audience by their strangeness or their intellectual quality. Good plain words usually work better. The language we use in advertising should serve the argument. [It should] not stand out in sense that makes on think, “Oh my God, that’s well-written.” It’s like typography. If something is well-written, you walk in and out, you don’t notice that it’s well-written. You just know you’re into the ad, and you’re liking what they’re saying. You might buy this product or go on that cruise ship or whatever. We’re not poets, we are salesmen.” Suprio Guha Thakurta Shephali Bhatt Bindu Nair Suman Srivastava Satbir Singh Bobby Pawar Babita Baruah Prathap Suthan
Posted on: Sun, 18 May 2014 16:31:22 +0000
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