David Trainer for Forbes: "In addition to requiring less invested capital, HLF’s business model leverages the benefits of the innate human desire to be part of a community. And in the case of Herbalife, it is a healthy community, which means it can last. In a world where many traditional community structures are in decline or have vanished, Herbalife sells more than just a product. The company marries its product offering with the opportunity to be part of a community of like-minded individuals endeavoring to achieve similar goals. Desire to be part of community is a powerful human impulse, and HLF offers that to consumers while simultaneously promoting a healthy lifestyle. The result is a win-win for Herbalife clients. They get a good product and membership in a community that espouses healthy living. And from all indications, people appear to be buying into the community HLF provides. If the growth in sales is not convincing enough, just look at the reviews from consumers and employees online. For every one complaining that HLF is a scam, there are dozens of reviews praising the company’s products and its corporate culture. This evidence suggests that #Herbalife’s value proposition is increasingly attractive to people."
Posted on: Sat, 10 Aug 2013 05:22:21 +0000
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