De cand am devenit cu totii pasionati de fenomenul social media, - TopicsExpress

De cand am devenit cu totii pasionati de fenomenul social media, parca am uitat de celelalte modalitati prin care putem relationa cu publicul nostru. Unele dintre ele, folosite strategic, sunt mai utile decat mijloacele de comunicare 2.0. Liviu Pandrea, Director Mobile Marketing Netopia System, ne-a vorbit la MID despre comunicarea prin SMS. Stiati ca 99% dintre SMS-uri sunt citite in primele 5 minute? In plus, SMS-ul nu este invaziv, nu depinde de tipul telefonului si ajunge repede la toti clientii. Va veti gandi bineinteles ca deseori suntem deranjati de mesajele promotionale livrate direct pe mobil. Practic, activitatea noastra este intrerupta de un SMS pe care il consideram important inainte sa il deschidem, dar care nu reuseste decat sa ne enerveze. Din cauza mesajelor promotionale de multe ori alegem chiar sa ne dezabonam de la flux. Marketerii priceputi stiu ca nu aceasta este modalitatea ideala de a desfasura o campanie prin SMS. Secretul este sa livrezi ceva util si amuzant in acelasi timp – astfel incat receptorii sa nu considere ca si-au pierdut timpul citind mesajul.

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