Dear Member The GFSB will be holding a number of training courses throughout the year. Please visit gfsb.gi/training.htm to see which courses are available. We will be sending these out via email and Social Media throughout the months. See details below of the course that will be running in September: Course: Marketing for Small Businesses Date: Choose 24th or 25th September Time: 9am - 1pm Course trainer: Paul Holder (from Infinity Learning infinity-learning ) Cost: £25 for members (£50 Non-members) About the Course: Marketing for Small Businesses Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This workshop will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies. This half day workshop will help you teach participants: • Describe the essential elements of a marketing plan, no matter the size of the business. • Apply tools and strategy to create a marketing plan that supports the growth of your small business. • Use six steps to create, implement, and review a marketing plan • Leverage the best of Internet and social media marketing Course Overview You will start by getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives. Marketing for Small Business The course will define marketing in the context of small businesses. Participants will also review their pre-assignment. Elements of a Successful Marketing Message This session will look at the four elements of a strong message: the USP, relationship building, influence and persuasion, and testing. The Marketing Cycle in Small Business Exploring the marketing cycle in the context of small businesses. Please note: This workshop is for people who are responsible for marketing within their company, if someone is coming along to take notes, can we stress that the owner or whoever is responsible for marketing to attend. This course discusses accountancy and finance, thus someone who is a decision maker and not a decision influencer should be in attendance. If you are interested in attending this course, please email [email protected] or call us on 20047722. kind regards
Posted on: Wed, 17 Sep 2014 08:38:17 +0000
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