Dear Mr.Malik, Re: Your complaint C.6655(a) against the advertisement of Hero Xtreme -------------------------------------------------------------------------------------------------------- A similar complaint regarding the ad for Hero Xtreme (C.6655) was considered by the Consumer Complaints Council (CCC). As per their decision, the complaint has been UPHELD as the advertisement contravened Chapter III.3 of the ASCI Code (“Ads shall not, without justifiable reason, show or refer to dangerous practice or manifest a disregard for safety or encourage negligence.”). The CCC viewed the TVC and concluded that the TVC shows “an everyday activity being performed on the bike in an irresponsible manner”. We have advised the advertiser to withdraw or modify the ad before July 15, 2014 and have received their assurance of compliance. Thank you for having referred this complaint to us. Assuring you of our services in the pursuit of Self-Regulation in Advertising Content. Yours faithfully, B.Gomes Executive Assistant Advertising Standards Council of India Now i start suing the company and the agency Vivek Syal . . . youtube/watch?v=xk6NQlihJRA
Posted on: Mon, 07 Jul 2014 07:44:35 +0000
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