Dear all , Safe back home in sunny Mallorca for a strategic and budget week combined with a lot of training ;-) Last week we launched the Jennifer Lopez Collection by Endless Jewelry in US, and we did it Endless Style! Immediately we went global with the news and the amazing picture for our new campaign, and it’s still rolling like a snow ball! Just a few examples from the past 24 hours, notice the media – we’re getting there J This first one is a smasher in UK: Cover of Daily Mail online! dailymail.co.uk/tvshowbiz/article-2841354/Jennifer-Lopez-45-smolders-cleavage-baring-satin-mini-dress-new-Endless-Jewelry-campaign.html Instyle: news.instyle/2014/11/19/jennifer-lopez-is-launching-a-jewelry-collection/ Womens World Daily (the fashion bible with 3mil plus followers on Social Media) also had it on the cover page of their online universe: wwd/fashion-news/fashion-scoops/jlo-partnering-with-endless-jewelry-8036915 Cover page in Retail Jeweller: retail-jeweller/news/endless-reveals-first-jennifer-lopez-campaign-image/5066448.article?blocktitle=LATEST-NEWS&contentID=3379 And we’re now creating debate: retail-jeweller/opinion/sponsored-comment-jewellers-can-increase-revenues-by-accessing-pre-owned-luxury-goods-online/5066347.article Fashion Buzz TV: fashionbuzz.tv/jennifer-lopez-smolders-cleavage-baring-satin-mini-dress-new-endless-jewelry-campaign/ Jeweller Magazine: jewellermagazine/Article2.aspx?id=4716&h=Jennifer-Lopez-Endless-Jewelry-partner-for-saucy-campaign,-Jeweller%E2%80%99s-remain-fearful-of-synthetic-diamonds,-Is-solar-power-jewellery-the-next-craze-&utm_source=twitterfeed&utm_medium=twitter Glam: glam/mario-testino-the-masters-of-photography/ Jewellery Business: jewellerybusiness/newsletters/recent-news/383-december-1-2014/1904-endless-jewelry-signs-deal-with-jennifer-lopez J Lo fan-media are also buzzing: https://twitter/JenniferLopezN5/statuses/535247760380141568 beyondbeautifuljlo/endless-jewelry-announces-partnership-jlo/#sthash.Z9r4vwjJ.dpbs Also in the Phillipines: https://facebook/photo.php?fbid=757513994320511 And in China…: haixi.cnfol/shishang/20141120/19506500.shtml …. And in Holland J: gfcnieuws/?p=241769 weblog.bol/article/endless-jewelry-sieraden-armbanden?Referrer=ADVNLFCB602000SN02 Major News TV Channel in Rhode Island wpri/2014/11/18/m-r-t-jewelers-features-new-endless-collection/ Global News Co: global-news.co/j-lo-partnering-with-endless-jewelry/ And imagine the social media buzz this is creating – we’re feeling the heat from the markets everywhere and we LOVE it!
Posted on: Sun, 23 Nov 2014 18:18:41 +0000
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