Design is not merely the act of creating attractive things for people to look at, that’s art. The key here is to understand exactly what comprises a brand. A brand is not limited to what designers often imagine: pre-approved colors, fonts and images. Instead, think of a brand as the personality of a product or group of products. It includes the product’s messaging, target audience, goals, design and many other product-specific factors like ingredients and materials.
Posted on: Tue, 14 Oct 2014 06:14:09 +0000