Did the biggest interview of my life last night and Im staggered by the professionalism and courtesy that was extended to us as journalists by the team behind one of the most powerful men on the planet, #DavidCameron. You come away with a deep sense of satisfaction at a job well-done. Its something I saw during the recent #LondonFilmFestival as well with #PremierPR: journalists are treated as PARTNERS in the process, be it to reach out to the British Indian voter or whether its promoting an independent film. PR companies who handle #Bollywood should really take note. They often seem to judge people on who you know or how IN you might be rather than on issues such as merit, credibility and integrity. We are partners in the process not some mongrels snapping at the fence trying to get a morsel of bread.
Posted on: Tue, 21 Oct 2014 10:40:22 +0000
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