Did you grow up in a small town where you knew all your local merchants as friends and neighbors, including the nice people down at the local bank? Didja? Ah, precious It’s a Wonderful Life-type water color memories. Maybe you saw one of the recent ads on the teevee from the nice folks at the American Bankers Association (ABA). The ads, which have appeared on such programs as NBC’s Meet the Press, CNBC’s Closing Bell, and CNN’s The Situation Room, feature community bankers who are, in actual fact, part of the ABA. In one, a series of nice “hometown banker” folk from all over This Great Land of Ours© discuss how their nifty 24-hour fraud protection is helping ordinary everyday run of the mill people just like you and me. And at the end of the spot, a nice tow-headed South Dakota banker assures us that, shucks, jes’ like you, he don’t like wearin’ a necktie his own self neither. So, you cynical bastards are asking, what’s the catch? Alexis Goldstein, writing at Bull Market, explains...
Posted on: Fri, 02 Jan 2015 21:34:21 +0000
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