Direct Mail Tip – Unaddressed mailing While a targeted database if ideal, not everyone has an existing database that they can utilise, and so in this case you may want to look at ‘unaddressed’ mailing. This can target businesses and or residential addresses in a designated suburb/s. In this case, this is where it is especially critical that your materials stand out. While we have previously mentioned some ways to do this, another option is to have your mail out enveloped – remember, if it looks important and more substantial, people are more likely to notice it and actually look at it.
Posted on: Thu, 21 Aug 2014 06:12:11 +0000
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