Director Strategic Customer Retention North America – Promotional Products – San Diego Summary: Responsible for guiding the development of the direct marketing customer retention strategy with 2 main goals: • Maximize annual contribution dollars per customer based on our internal waterfall customer segmentation. • Responsible for the Mail Order Customer P&L (down to contribution after sales and marketing) Essential Duties and Responsibilities: • P&L responsibilities for our Customer Mail Order channel • Managing a strategic customer retention team comprised of 2 people (1 marketing manager, 1 data analyst) • Oversee the analytical aspects of direct response program including Customer list segmentation and preparation, controlled testing, campaign management, product and sales forecasting and analysis • Maximize the life time value of our customers through enhanced customer Mail Order programs (segmentation, pricing and margin strategy, product strategy) • Beat our customer waterfall year over year in terms of expected repeat contribution. • Will work closely with the Promotional Customer Retention Manager to maximize contribution generated from the customer file. Supervisory Responsibilities Directly supervises 2 employees in the Strategic Customer Retention Department. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; addressing complaints and resolving problems. Qualifications: • At least five years of direct marketing experience required with an emphasis on direct mail • Detailed experience with advanced segmentation, controlled testing and ROI analysis • Demonstrated success managing the strategy, implementation and optimization of direct mail programs. • Strong desire to delve into the data • Very strong quantitative analysis and reasoning/analytical skills • Strong Statistical Skills • Passion for developing creative direct marketing campaigns through understanding information, results analysis and problem solving Education: Bachelor’s degree required For Confidential consideration please forward resume to: Jill Martinelli Director of Technical Recruitment TriStaff Group | San Diego, CA 92122 Phone 858.597.0845 | Cell 858.220.1282 jill@tristaff
Posted on: Fri, 11 Jul 2014 15:31:58 +0000
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