Do YOU recognize these TACTICS ? < This particular type of smokescreen has been most fully developed by a pub- lic relations consultant with the appropriately named Peter Sandman. He has been nicknamed the High Priest of Outrage because corporations hire him to dis- sipate public anger, to put people back to sleep. Sandman has explicitly stated his self-perceived role: “I get hired to help a company to ‘explain to these confused people that the refinery isn’t going to blow up, so they will leave us alone.’”58 He developed a five point program for corporations to disable public rage. First, convince the public that they are participating in the destructive pro- cesses themselves, that the risks are not externally imposed. You asked for it by wearing those clothes, says the rapist. You drive a car, too, says the PR guru. Sec- ond, convince them that the benefits of the processes outweigh the harm. You could never support yourself without me, says the abuser. How would you survive without fossil fuels?” repeats the PR guru. Third, undercut the fear by making the risk feel familiar. Explain your response and people will relax (whether or not your response is meaningful or effective). Don’t you worry about it, I’ll take care of everything. Things will change, you’ll see, says the abuser. We are moving beyond petroleum and toward sustainability, says the PR guru. Fourth, empha- size again that the public has control over the risk (whether or not they do). You could leave anytime you want, but I know you won’t, says the abuser. If we all just pull together, we’ll find our way through, says the PR guru. Fifth, acknowledge your mistakes, and say (even if untrue) that you are trying to do better. I promise I will never hit you again, the abuser repeats. It is time to stop living in the past, and move together into the future, drones the PR guru.59 > endgame - Volume II RESISTANCE by derrick jensen Seven Stories Press 2006
Posted on: Tue, 20 Jan 2015 21:41:47 +0000
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