Do you have an effective strategy to market your practice on social and avoid advertising ethics problems? Attorneys and law firms are using social media more than ever before to promote their practice. The question is no longer whether attorneys and law firms should use social media to promote their practice but how it can be done effectively and avoid serious ethical pitfalls. • Ethan researched social media trends from over four hundred attorneys and law firms from across the world and leveraged his experience to author The Social Media Guide for Lawyers. • In the Social Media Guide, Ethan helps attorneys, law firms, and legal marketing professionals use Facebook, Twitter, LinkedIn, and blogs to effectively and ethically promote their practice within the rules regulating attorney advertising. Ethan will teach you how to: • Understand why there is a significant trend toward greater social media use by attorneys and firms • Utilize examples of attorneys and firms who use social media effectively • Employ effective techniques to use current marketing initiatives to engage a wider online audience on social media • Identify common ethical pitfalls inherent in social media use • Effectively avoid ethical concerns with online attorney advertising
Posted on: Mon, 17 Nov 2014 01:16:23 +0000
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