Do you know AIDA? I have the pleasure to introduced to AIDA several years ago (it must be more than 20, time do fly) and it never disappoint me! It, I said? It! Yes, it not the act of my crazy spell-checker! You see, AIDA is not a she, it is an it! AIDA is a powerful technique and an acronym used widely in marketing and advertising to describe the ways a viewer engaged to an advertisement or to an event! Who AIDA Is? AIDA is an acronym stands for the four basic triggers you should achieve with your writings, ads, etc in order to elicit: A – Attention (Awareness): Aims at draw the attention of the potential customer or reader to your cause, product/service, etc. It usually express as a very catchy headline or a very elaborated mixture of a well shot picture couple with some powerful pitch! I – Interest: Aims at raising the interest of the reader towards your objectives and direct him/her towards doing something! It is expressed usually with a very catchy and interest gathering lead paragraph, explaining the problem and offering a solution! D – Desire: Aims at persuade customers on the logic or the validity of your claims, to channel them to favour your offer and convince them that your solution is what they want. It practically aims at reassure the sale, elicit the agreement, etc of the other part and diminish his/hers objection. Usually in an ad it is express by the logical argumentation of the offering and the testimonial of its usefulness. A – Action: Aims at make the viewers or reader to do something towards you objective, as purchasing something, do something else (as provide some feedback, fill in a survey, provide like in social media or provide their e-mail), etc. What You Can Do With AIDA You can use AIDA for writing more effectively and attract attention towards your products, goals, objectives, or simple toward a direction you think will help your readers. Writing professionals can be benefited the most from such a model! A Sample Letter According AIDA Let’s check a marketing letter or an e-mail according to AIDA model. Its main 4 components (let’s say corresponding to 4 different paragraphs) in a very simplified form, might be as follows: Subject: [Attention] – Save 50% of your grocery shops!Dear [NAME][Attention Paragraph] – Do you know that you can save more than 50% of your grocery shops! (would you stop reading a text like this?)[Interest Paragraph] – Today there is never enough time for shopping and the grocery list becomes more andmore more expensive! What you can do about it. Usually you select what you buy and remove a lot of the thing you think as not suitable or too much expensivein order to deduce your cost. Not anymore! Today there is an alternative solution![Desire Paragraph] – Do you think you can save time shopping? Do you want to cut the cost of your grocery list in half? Then there is a solution. A new service started tooperate at …[Action Paragraph] – You should check TODAY the new store at … So, Do You Know AIDA? AIDA is a powerful technique, polished for a long time to be effective! AIDA is used in many case when you want to raise the interest of a reader, customer, etc. It has been used successfully in marketing, blogging, e-learning, branding, advertising, platform building, business letters, sales or marketing letters and communication, e-mails, etc. Writing professional can be benefited the most by the AIDA model of writing!Click To Tweet Take a look and check how you can use AIDA in your business! Related Posts: The Secret Of Focus The Case for an Effective Note-Taking Practice The Pros And Cons Of Hiring A Student The Art Of Saying No How To Build Momentum And Awareness Zemanta -Takis Want to read more like this from Takis Athanassiou? You can subscribe to my blog by Mail or via RSS Feed. The post Do you know AIDA? appeared first on Takis Athanassiou | Leadership Initiative blog.
Posted on: Wed, 21 Jan 2015 11:49:31 +0000
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