Do you know which locally run Facebook page has the highest engagement levels – the ‘talking about this’ metric – with Pakistan audiences? Most would assume it is OLX Pakistan, which social media analytics site Social Bakers lists as the number one Facebook page in Pakistan, but that is simply not true. Sorry OLX, your massive ad spend on local media, social media and your marketing teams may have you at 1,965,047 likes and 110,722 users talking about your page as of July 18, but My Ideology is Islam & My Identity is Pakistan (MIMIP) stands at 581,990 likes and a whopping 491,154 talking about the page. Why is MIMIP almost five times more engaging than the biggest Facebook page in Pakistan? It’s simple really. The page averages about one share every two minutes, up to 10 hours a day. What do these shares consist of? The latest statements by Jamaat-ud-Dawah chief (formerly Lashkar-e-Jhangvi) Hafiz Muhammad Saeed, generic religious messages, anti-Ahmadi hate speech, health tips, the faces of Pakistani TV anchors, politicians and senior members of the judiciary Photoshopped with dogs, demons or Hindu/Jewish symbols, anti-Hindu, anti-India hate speech, anti-Semitism, racist, homophobic content, calls for jihad and news updates.
Posted on: Thu, 25 Jul 2013 09:57:36 +0000
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