Doing more research and came across an article in the NY Times - an excerpt I wanted to share: Socially and medically responsible grooming products have become a rallying cause for stars like Ms. Moore and the actress Jessica Alba, who started her own line, the HonestCompany, after becoming a mother. Now Ms. Renfrew, 45, is betting they can also be a way for women to make a living for themselves, while raising awareness about potentially harmful ingredients. “The idea that people can build a business selling products they care about and believe in is a win-win situation for all,” she said. Ms. Renfrew started the company after seeing the Al Gore documentary “An Inconvenient Truth,” upon the urging of Ms. Rose. “It made me connect the dots between the health of the earth and human beings,” Ms. Renfrew said in a speech to guests explaining how she subsequently measured her life and consumption habits against the Environmental Working Group’s Skin Deep Index. She could find household cleaning products that were sustainable, she said, “but there was a real void in the beauty industry.” Ms. Renfrew employs a staff including Christy Coleman, vice president for creative design and a makeup artist whose clients include Connie Britton and Emmy Rossum. With the Environmental Working Group, the Campaign for Safe Cosmetics and Healthy Child Healthy World, the team has created a “Never List” of ingredients posted on its site detailing what they will not use in any of their products, like parabens. Among the shunned ingredients are 1,300 that the European Union has either banned or restricted, many of which, like benzalkonium chloride (found in mass-market hand sanitizers) and lithium hydroxide (found in hair-straightening serums), the United States still permits. “We’re hoping to create a situation where people don’t need to read our labels because we’re telling you the truth and trying to make you an informed consumer,” Ms. Renfrew said. “We believe we have the strictest ingredient selection process in the country.”
Posted on: Tue, 02 Sep 2014 01:06:59 +0000
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