Dsquared2 is a Canadian fashion brand created by identical twin brothers Dean and Dan Caten. The brothers studied at Parsons School of Design briefly before plunging into the fashion world full time, serving as creative directors of Ports 1961. The brothers left for Italy in 1991 with the dream of creating their own line. Design work for Versace and Diesel eventually led to their first menswear collection under the Dsquared2 brand, which made its debut in Milan, with financial backing provided by Diesel. The success of their menswear collection allowed for the expansion into womens wear, with their first womens collection introduced in 2002. Their first collection for women earned them praise and a front-page feature in Womens Wear Daily. In 2002, the pair also signed a licensing deal which expanded the brands offerings into footwear, accessories and fragrances. The Dsquared2 brand is known for its extravagant and energetic fashion shows, many of which feature musicians and celebrities such as Rihanna and Christina Aguilera making a unique entrance and taking a stroll on the runway. The pairs designs have a loyal celebrity following and the clothes often turn up in music videos or amongst the costumes for a world tour. Madonna commissioned the pair to design the costumes for her 2002 Drowned World tour, and Britney Spears included Dsquared2 clothing in her Circus tour in 2009. Dsquared2 have won numerous fashion awards, including the Golden Needle (Spain), La Kore (Italy) and GQ magazines Best Breakthrough Design Team and Men of the Year (for both GQ Spain and the American edition).
Posted on: Thu, 04 Sep 2014 03:18:57 +0000
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