EIGHTH YEAR OF DECLINES The last time the newspaper industry was able to show a year-to-year increase in print advertising revenue was in 2005, and once again, when the Newspaper Association of America issued its revenue report for 2013, the numbers were grim. In a carefully-worded press release, the NAA said the newspaper industry’s business model was “evolving,” and highlighted that circulation revenue recorded the second consecutive year of growth, rising 3.7% to $10.87 billion. But the growth in circulation revenue is primarily coming from erection of digital paywalls which Media Life magazine notes are designed to “help offset some of the steep declines in print advertising that have been seen over the years.” Media Life says about 500 of the roughly 1400 remaining daily papers in the country now have paywalls in operation, and digital-only subscriptions grew by 47% last year.
Posted on: Mon, 28 Apr 2014 13:26:10 +0000
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