ETHNICITY LAUNCHES ITS NEW ETHNIC APPAREL RANGE ; WITH RETRO TADKA, SHAHI GHARANA & VINTAGE RAJPUTANA DESIGNER LINES November 19, 2013 07:04 PM CHANDIGARH, 19.11.13-While Indian customers are after western attire and accessories, ‘Ethnicity’ brings you a unique concept of ‘Everything Indian’ under one roof and an experience that takes shoppers back to their roots. The brand which aims at making wardrobes richer with stylish & traditional apparel for women, men and children recently opened in Chandigarh’s largest mall -- ELANTE Ethnicity launched three main fashion lines in a glittering event which saw models wear the Indian designer wear from Ethnicity with poise and elegance. Retro Tadka – with geometric prints & bright colours in cambric fabric, Shahi Gharana – with A line kurtas using rich fabrics such as polysilk & brocades and Vintage Rajputana – with printed flary garments having pastel colors in cambric fabric. Mr. Vishal Singh Panwar, Head (Operations), Ethnicity said, “We have been successfully competing with Western oriented stores retailing Global brands.Ours is a retail format which has successfully expanded in India’s Western, Eastern and Southern regions and has just been introduced in North, Elante in Chandigarh being the 1st store. We bring the best of Indian traditional & ethnic manufacturers, brands & their retailers closer to the customer in a modern day retail environment at competitive prices. With the best merchandise mix and customer service the brand is looking forward to its expansion in North India with more stores in Delhi, NCR & Punjab.” This year Ethnicity has extended its presence to multi brand retailers with its exclusive brand sections at Central. Ethnicity mainly caters to modern women within the age group 30-45 and has everything under one roof for the woman as well as her family. Ethnicity, who has always kept their front foot for CSR activities, has aligned itself with the Share Some Light concept in association with Have a Heart foundation. To be a part of Share Some Light promotion, step into the nearest Ethnicity store between 20th Nov – 20th Dec & donate your old clothes. The proceedings will be handed over to Have a Heart foundation and will be used for heart surgeries & post operative care for infants from poor economic background. About Ethnicity: Ethnicity, the leading brand of SJ Retail is a one-stop shop for ‘Everything Indian’. It is a complete store for women, men and kids, along with home décor, fashion jewellery, accessories & arte-facts. The brand has its presence in 25 stores acrossAhmedabad, Bengaluru,Chandigarh,Chennai,Durgapur,Hyderabad,Kochi,Kolkata,Mumbai,Pune, Surat, Thane & Vadodara.
Posted on: Wed, 20 Nov 2013 01:06:02 +0000