Earthwear store at 2nd floor of Avani Riverside Mall They aim - TopicsExpress



          

Earthwear store at 2nd floor of Avani Riverside Mall They aim at targeting the Indian woman who has a penchant for tradition. brings together natural, hand crafted, cost effective, yet aesthetic wearables under one roof for the modern Indian woman Their wide and varied range of wearables include kurtas with hand embroidery by rural women of Bengal; skirts, tops, shirts and dresses in ethnic prints by artisans of Rajasthan, colorful Bagru printed dupattas and churidars, and classic kurtas in hand woven fabric from Andhra and Madhya Pradesh. Their silk range comprises rich matka silks and tussars made from handspun yarn, woven and printed in villages, further enriched with hand embroidery. Block printed sarees in cottons and silks add vibrancy to the range, handcrafted in earthy colours and ethnic prints. Elegant hand embroidered jackets in cotton and silk are also available to complete the look. The decor of the store is simple, soft and uncluttered in pinewood and sitalpati, designed in soft tones and earthy hues. The store promotes rural craftsmanship intending to make it affordable.
Posted on: Tue, 29 Jul 2014 11:31:52 +0000

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