Ecommerce Vs Traditional Business – The Beginning Ever since - TopicsExpress

Ecommerce Vs Traditional Business – The Beginning Ever since ecommerce industry starting to shape in India, major business houses such as Reliance & Tata had avoided taking any concrete step to cement their position. Most probably, they ignored this niche, assuming that it’s still too early for Indians to shop online. But with million billion dollar fundings and even bigger valuations of India born ecommerce portals such as Flipkart and Snapdeal, entry of global ecommerce giants such Amazon and their pledge of billions of dollars of venture capital has changed the scenario now. We had reported how Tata now plans to enter the online space, as evident by the management reshuffle in the last few days. Ratan Tata has already invested in couple of ecommerce ventures in his personal capacity. And now, this entry of Reliance into the Indian ecommerce sector will sure stir things up, and attract even more traditional business conglomerate to enter the dynamic space. On the same hand, it is also important to note that the traditional ways of doing business will need to be changed when it comes to the digital platform. For example, Reliance patiently waited for 7 years and invested close to $1 billion into Reliance Retail, before reporting profits. Considering digital space is more dynamic and ever-changing, the ecommerce team in Reliance will have to act fast, and act tough. Recently, religious sentiments of shareholders convinced Reliance to quit Rs 40,000 crore non-veg products business. Although their profit margins would be negatively impacted, they can afford that. In case of ecommerce industry, such selected omissions and decisions based on religious sentiments can prove to be a costly mistake. If you are from South Mumbai, and wish to test the first ever ecommerce portal launched by Reliance, then do share your experience with us, by commenting right here! The post Reliance Enters Ecommerce Arena With RelianceFreshDirect, Starts With Online Groceries first

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