#Economics of #advertising How to measure the effectiveness of - TopicsExpress

#Economics of #advertising How to measure the effectiveness of advertising? A quip, commonly carried in the profession, said, Half of my advertising dollars are spent in vain. The problem is I do not know which one. Bill Bernbach, for its part, says without false modesty: Do not measure opinion, make it!. Between these two approaches, the question is of evaluating the effectiveness of advertising, and more specifically on the demand. Stimulates id the competition? Does it favors the concentration of demand on a small number of brands? teleactivities/economics-of-advertising/

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