Edison Research’s Larry Rosin warns against the nationalization - TopicsExpress

Edison Research’s Larry Rosin warns against the nationalization of radio content saying, “Nationalized radio stations become USA Today…as opposed to your local paper. There are already TONS of national media options.” In his CRS millennial research Rosin closed the segment with a dire warning saying, “We say ‘live and local’ all the time, but it turns out that it isn’t just a line, it’s what the consumers say about us. That’s why voice tracking and the nationalization strategies are essentially a disaster for the radio industry.” - In other words, yall keep talking because the point is being made. Slowly, but theyre hearing you.

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