Edward Bernays wrote a book on the habits and behaviors of masses of people, and how to control them to shape and form beliefs, hence the word and title of the book Propaganda. Written in 1928, Bernays argued that the manipulation of public opinion was a necessary part of democracy. (1. en.wikipedia.org/wiki/Edward_Bernays#Propaganda) The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine.” “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.” ― Edward L. Bernays, Propaganda Free PDF - whale.to/b/bernays.pdf
Posted on: Sat, 08 Mar 2014 01:10:43 +0000
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