Either the following things happened yesterday at the IAB - TopicsExpress

Either the following things happened yesterday at the IAB conference, or I had a very strange dream: - Kevin Spacey appeared before the crowd and uttered the phrase optimize bounce rates to improve purchase funnels. - Images of the Terminators metal endoskeleton, red eyes glowing ominously, appeared on gigantic monitors on every wall, as an agency executive spoke light-heartedly about the future of programmatic ad buying. - A British man gave a lengthy and completely un-ironic presentation about Jaguars be a super-villain campaign, in which the car company gleefully celebrates the fact that villains in American movies are often British men who drive Jaguars.

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