Ending the day at a slightly more sad note: What happens when the beat-reporters disappears, as they have done so quickly in the US and many other countries due to decline in readership? (for my Danish friends: en junior fagmedarbjeder, der arbejder med et fast stofområde eller lokalt område. En, der engang gerne vil være fag- eller lokalredaktør med tiden). Im not overly concerned as I believe new services will pop up as folks and communities start to feel that they are missing something. But right now we are in that in-between where newspapers, especially national papers, cant serve an audience as well as they used to do, whilst the digital services still have plenty of improvements to do. And most - but not all - local papers are suffering as well. Celebrities, sports, entertainment, breaking news and massive events gets more attention than ever. But whos watching that state department in a mid-size city that works agains public interest? Or the junior reporter whos getting a grip on local businesses as they grow? Several problems, of course: One of them is that setting up your own media-outlet requires a phone and an internet-connection. So everyone can do that. In the old days, it would require a lot of capital, thought, certain rules to play by and a strong brand to get the consumers trust. Im glad that almost everyone with a phone today can communicate to the rest of the World. Im sad that most of them seems to be doing so without much of importance. Trust, relevance, distribution of your product and great editors has never been more important. onthemedia.org/story/on-the-media-2014-09-12/?utm_source=feedburner&utm_medium=%24%7Bfeed%7D&utm_campaign=Feed%3A+%24%7Botm%7D+(%24%7BOn+the+Media%7D)
Posted on: Sun, 14 Sep 2014 20:08:21 +0000
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