Equity has proposed a 25/- ceiling which suggests that they are going for volume. Should they launch on the thin sim, safaricom profitability will take a major hit and mpesa days are numbered. Their key to holding the market has been the distribution network but that network is now free to all users following the cancellation of Safaricom exclusivity contract. If Equity launch on Monday, they can have 100,000 agencies by Sunday!
Posted on: Thu, 02 Oct 2014 04:51:52 +0000
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