Etihad Airways, the national airline of the United Arab Emirates (UAE), today unveiled a stunning new livery design which will be introduced across its fleet. New Identity by Landor Associates Created by leading brand consultants Landor Associates in partnership with Etihad Airways, the new livery is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi. The result is a striking and unique livery design which will present Etihad Airways as the airline of a progressive and innovative cultural hub, firmly rooted in its rich history. The new livery was unveiled as Etihad Airways’ first A380 rolled-out of the paint hangar at the Airbus Finkenwerder facility in Hamburg, Germany. James Hogan, President and Chief Executive Officer, Etihad Airways said: “Only a few months ago Etihad Airways unveiled the new cabin interiors for our A380 aircraft and we are now proud to show the world how this aircraft will look on the outside. “The striking new livery also continues our commitment to breaking from convention and doing things differently. This is a real divergence from the norms of traditional airline livery design and will stand out in the sky and at every airport we fly to.” The design pattern named ‘Facets of Abu Dhabi’ uses a colour palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colours seen in the Northern Emirates. The design development involved researching design options amongst Emiratis and international travellers to help select the final ‘winning’ livery. The UAE national emblem is given prominence along the fuselage next to the Etihad name and the national flag is respectfully featured forward near the cockpit. The design pattern is also a key feature of the new cabin interiors being introduced on Etihad Airways’ Airbus A380 and Boeing 787 aircraft, and is being rolled out across the airline’s corporate branding – from advertising to brochures to premium lounges. Peter Knapp, Global Creative Officer of Landor Associates, said: “Etihad Airways is undoubtedly a leading airline on the international stage and this new livery is a real step change in the industry. I believe there will be nothing like it on any apron in the world. “It tells the remarkable story of this region and of Abu Dhabi’s past, present and future, providing a narrative for an innovative airline brand. We used the ambient geometry present in the architecture and culture of the emirate and reinterpreted it with a sense of Arabian modernism which has become synonymous with Etihad and Abu Dhabi itself.” The entire Etihad Airways fleet of more than 100 aircraft, as well as those to be delivered, will be painted in the new livery during the next three years ensuring that the Facets of Abu Dhabi is seen across the world. Etihad Airways will take delivery of seven wide-bodied aircraft in 2015 – four A380s and three Boeing 787-9s – and seven narrow-bodied aircraft – one A320 and six A321s. Etihad Airways, which celebrated its tenth anniversary in 2013, has introduced unique liveries on several of its aircraft to mark special events and occasions. youtube/watch?v=890pQyZWzG0 To view videos of the livery unveil event and the A380, please click on the following links: A380 new livery unveil event - bit.ly/1rnWkWK A380 Assembly Time-lapse - bit.ly/1wLj0kX A380 Painting Time-lapse - bit.ly/1qyanon A380 Livery Artist Impression - bit.ly/Y6khHp Source: etihad/en-us/about-us/news/archive/2014/etihad-airways-unveils-stunning-new-livery-on-first-a380-aircraft/ #Design #Identity #Landor #Etihad
Posted on: Sat, 04 Oct 2014 10:16:50 +0000
Trending Topics
Recently Viewed Topics
© 2015