Ever wonder why you are compelled to answer your phone, even if driving? I dont know about men, but I see my women friends urgently dig into their purses when their cell phones ring and if that isnt taking your mind off your driving I dont know what is. Even eating or drinking (which still isnt a great idea) doesnt distract your mind as much. Much of the information that comes through is insignificant, even a nuisance, like spam. Wouldn’t that cause people to learn to ignore it? Perversely, just the opposite is true. The fact that the information is of variable value actually increases its magnetism. That’s because it creates a lure called intermittent reinforcement, a powerful draw that comes with uncertainty of the reward. It’s the very thing that causes a rat in a cage to press a lever repeatedly when it isn’t sure which press will bring the next delivery of food. It presses again and again, just as we click to open our text or email programs.
Posted on: Tue, 23 Sep 2014 17:25:19 +0000
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