Every creative endeavor, from writing a book to designing a brand - TopicsExpress



          

Every creative endeavor, from writing a book to designing a brand to launching a company, follows what’s known as an Uncertainty Curve. The beginning of a project is defined by maximum freedom, very little constraint, and high levels of uncertainty. Everything is possible; options, paths, ideas, variations, and directions are all on the table. At the same time, nobody knows exactly what the final output or outcome will be. And, at times, even whether it will be. Which is exactly the way it should be. -Jonathan Fields
Posted on: Tue, 01 Oct 2013 13:32:43 +0000

Trending Topics



Recently Viewed Topics




© 2015