Excerpt from Brand standards create consistent image and identity By Tim Berry of Palo Alto Software 1) THE LOGO – There is perhaps no single element more important to your brand standards than the consistent use of your logo. First, you should never alter or re-draw your logo. Second, its placement and sizing should remain consistent within each communication vehicle (e.g., letterhead, brochures, postcards, etc.). Rules can vary by type of material, but not drastically. If you want to look like a large company, remember this irony: the bigger the company, the smaller the logo.
Posted on: Mon, 07 Jul 2014 12:51:26 +0000
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