Excerpt: iVillage: The SCAR Project’s tagline is “breast - TopicsExpress



          

Excerpt: iVillage: The SCAR Project’s tagline is “breast cancer is not a pink ribbon.” Why did you decide to go that route? DJ: Tens of thousands of people have seen this project, and I have yet to meet someone who says they know what [breast cancer] looks like. People are so fascinated by it. Breast cancer is hidden behind this absurd pink ribbon; it’s ridiculous. A girl said to me, “If a guy got prostate cancer, do you think someone would give him a pink t-shirt or teddy bear?” It beautifies something that is horrific and dishonest. Many women hate the pink ribbon, because they know the reality of it. They resent the commercializing by people putting a pink ribbon on it.
Posted on: Sat, 26 Oct 2013 03:21:04 +0000

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