Excerpted from “Unique: Telling Your Story in the Age of Brands and Social Media” (Regal, © 2012) Whenever my company brands a nonprofit and ministry client, we take them through an extensive branding and identity process that helps us determine their brand story. We ask these questions: What is the ultimate expression of the particular church, ministry, pastor or spiritual leader? As a nonprofit, what’s your ultimate expression of mission? What are you here to accomplish? What is the brand story you want to communicate to your congregation, donors, television viewers, online audience, readers or customers? What is their current perception of you or your organization? In other words, What do they think of when they think of you? outreachmagazine/features/5154-how-to-get-your-message-heard.html?utm_source=newsletter&utm_medium=email&utm_campaign=omnewsletter&utm_content=OM+Newsletter+20140903
Posted on: Fri, 05 Sep 2014 21:14:45 +0000
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