Express Bite is positioning fruit and vegetables as a key component of meals and snacks that promote health. While awareness has increased among consumers over the last 20 years, their behavior is not consistent with meeting daily recommendations. A recent survey conducted in Los Angeles shows that only 1 in 5 consumers are actually eating 5 or more servings of fruit and vegetables per day. Through the Express Bite Mobile Market, the Champions of Healthy Food Access program will connect families in need with nutritious food. The Express Bite Mobile Market will alter the retail food environment and give families residing in food deserts a new opportunity to purchase fresh, healthy, nutritious foods that favor a healthier lifestyle, thereby reducing food insecurities.
Posted on: Thu, 11 Sep 2014 20:43:28 +0000
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