FABULOUS article. "The trap is deeper than that, however. [...] food companies seek immediate profit and long-term success, and their optimal strategy for that involves encouraging people to choose foods that are most profitable — ‘both at the behavioural level, through advertising, price manipulations and restriction of choice, and at the physiological level through the enhancement of addictive properties of foods’ (by which he means those sugars and fats that make ‘metabolic disturber’ foods so habit-forming). In short, Wells told me via email, ‘We need to understand that we have not yet grasped how to address this situation, but we are increasingly understanding that attributing obesity to personal responsibility is very simplistic.’ Rather than harping on personal responsibility so much, Wells believes, we should be looking at the global economic system, seeking to reform it so that it promotes access to nutritious food for everyone. That is, admittedly, a tall order. But the argument is worth considering, if only as a bracing critique of our individual-responsibility ideology of fatness."
Posted on: Fri, 21 Jun 2013 07:30:22 +0000
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