#FACEBOOK COZIES UP TO #PUBLISHERS WITH #NEW #TOOLS Facebook is already the most important platform for #online publishers. Now, the #social network also wants to be the favorite. Facebook launched a new set of publisher tools on Wednesday that provide greater ability to #target #posts and #promote #timely #content, as well as #greater #automation. The move comes at a time when publishers are basking in the massive amount of traffic that Facebook sends, while also voicing some concern about increasing reliance on the social network. The biggest addition is the interest targeting, which uses Facebooks vast trove of data to create subject areas that can be added to posts. Just about anything can be a target, including locations, celebrities and sports teams. A user does not need to have liked LeBron James on Facebook for this to work. Rather, if a user has clicked on a LeBron James story recently, they may end up being targeted by posts that have selected James as an interest to target. Social managers will also now be able to put end dates for when posts should stop receiving promotion in News Feeds. The purpose of this tool is to encourage news publishers to post more timely stories, such as weather forecasts or game recaps. The stories will remain on Facebook, but will not receive promotion after the set end date. Details- goo.gl/lZTcX4
Posted on: Fri, 12 Dec 2014 15:39:00 +0000
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