FASHION MODELLING: This covers a wide range of work- from editorials and covers for fashion magazines, to runway modelling for fashion shows. It is the aspect of the industry where supermodels are formed. When people think of modelling, fashion models are generally what come to mind. Successful fashion models are those that best promote the designer clothes, shoes and accessories and can handle long hours and very demanding work. Fashion modelling is notoriously difficult to break into and unless you are at least 5ft 9 as a female model and 5ft 11 as a male model, you will not be considered in fashion modelling. High fashion modelling generally requires models to be of an unusual or exotic beauty, with a slender build. The competitive nature of the industry dictates that possessing these characteristics is vital to be being successful as a fashion model. Catwalk modelling work is very demanding but can generate substantial revenue and enormous exposure for a model. However, the regional areas do not have the same level of this type of work as London, Paris, New York, Lagos or other major fashion cities in the world. This is also the category where models tend to work full-time, and as a result it usually involves some form of relocation for many, as well as extensive traveling. COMMERCIAL MODELLING: Is the largest area of modelling in the industry. Commercial models carve out extremely successful and lucrative professional careers by appearing in advertisements, magazines and catalogs. Commercial models promote products and services through advertisements in the media, such as television and the internet as well as in print ads. They appear in commercials, on product packaging, in magazines and on billboards. This is by far the most comprehensive and varied type of modelling. The requirements in commercial modelling are not particularly stringent. The look is based solely on what the client envisages for the advertisement. Contrary to popular belief, many successful commercial models look like normal, everyday people. However, they are set apart by their ability to express emotion, and their ability to replicate that same look time and time again on demand. Actors often cross over into commercial modelling as clients often look for models with not only the right look, but also personality, versatility and great acting ability. Good commercial models are usually photogenic. Having a unique or unusual look is good but is not absolutely essential. The demand for commercial models in the industry is very high, with many companies competing for the most exciting as well as most memorable models that will be easily identifiable with their product or service. To be continued....
Posted on: Wed, 29 Jan 2014 15:48:50 +0000