FOOD FOR THOUGHT... IMPORTANT THINGS TO CONSIDER BEFORE SHARING YOUR ORIGINAL MUSIC WORKS ONLINE. While sharing your music online is a useful strategy that provides you with accessibility to a global audience, you need a clear digital distribution strategy and an understanding of the contract you are entering into when making use of these online platforms. Online media knows no borders, bringing musicians countless possibilities. For instance Die Antwoord is a story of a South African band that sold out tour dates around the world after building up a following on Youtube, remarks Xolani Zulu, Mechanical Rights Accounts Executive at SAMRO. There’s no question that technological advances have created a world of resources and publicity for musicians wanting to showcase their musical works; however it’s important for these musicians to read the fine print and make a decision on how this content is uploaded and distributed to the public.Xolani continued to say. Musicians are encouraged to do the relevant research and implement a digital distribution strategy that will work for their needs, whether this is exploiting social networking sites, signing up with a content aggregator - a site that pulls together content for users - or staying strictly commercial. Most importantly, the first step following the creation of the song should be to apply for membership with an organisation such as SAMRO and then notify your musical works with them. When it comes to digital media, the medium is still new and relatively flexible, there are no hard and fast rules. The responsibility lies with the musicians to determine how much control they would like to exert over their works in the public domain. After registering with SAMRO, notifying your music and implementing a distribution strategy, musicians should make sure they read and understand contracts and disclaimers affecting their content. From there, content control is king says Zulu. For more information on monitoring your online musical content, contact Xolani Zulu, Mechanical Rights Accounts Executive at SAMRO on [email protected]
Posted on: Wed, 19 Mar 2014 08:41:32 +0000
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