Faceb@@k Isn’t Dead, But It Is Changing The September 20 big tweak to the EdgeRank algorithm that governs what gets seen in your news feed drew quite a bit of attention within the industry... Faceb@@k has altered the math... so that only posts that get a disproportionate amount of engagement (likes, clicks, comments, shares) will be seen by a lot of people – regardless of whether those people are fans or friends. This opens up more real estate for PROMOTED POSTS (ads) from companies or people. That’s right, Faceb@@k also (somewhat quietly) announced that they are opening up the option for individuals to buy exposure on a per-post basis. So, if you want even more people to see your cat doing that funny thing, you can spend $7 to make it so. (Excerpt from "3 Ways to Fight Facebook’s Algorithm and Customize Your Feed" - read the full article here: convinceandconvert/facebook/3-ways-to-fight-facebooks-algorithm-and-customize-your-feed/ What does all this mean? It means if you want to see posts from your favorite pages it is more important now than ever to engage, because the posts with the most engagement are those that are getting seen by the masses.
Posted on: Wed, 25 Sep 2013 13:44:07 +0000
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